Ben serves as Vlaidere’s SVP of Marketing and Communications. He is responsible for establishing brand awareness, pipeline generation, corporate and product messaging and positioning, and corporate communications.
Ben is a seasoned technology marketing leader with more than 20 years of experience in brand, product marketing, digital marketing, demand generation, and customer experience. Ben’s career has focused on accelerating business growth across the IT infrastructure, enterprise software, cloud services, analytics and cybersecurity markets. Ben is passionate about ensuring an integrated and holistic approach to marketing that blends all of the disciplines across high performance and agile marketing teams.
Most recently, Ben served as Forcepoint’s Vice President of Corporate Marketing where he led the repositioning of its brand into an enterprise-class, SaaS cybersecurity vendor focused on human-centric cybersecurity. Previous to Forcepoint, he also served as Vice President of Marketing for IBM’s $6 billion data and analytics business. He has also held marketing leadership roles at Dell and SolarWinds.