Jon DeCoste - Validere
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Jon DeCoste
Vice President Innovation



Vario Ventures

Former Supervisor, Petroleum Quality Management 


Master of Business Administration

University of Calgary

Bachelor, Mechanical Engineering

Dalhousie University

Certification, Cargo Trading

Ice International Exchange



Petroleum quality
Midstream operations (NGL, Gas, Crude)
O&G Capital Asset design, construction and optimization
Energy Transition
Drilling fluids engineering
Boutique M&A

Jon is Validere’s Vice President of Innovation. He is a thought partner for Validere’s customers in determining how new technologies can drive business value. What is needed to enable your energy business to prosper in the coming decades? What are the most complex challenges industry will face and what are their respective solutions?


Jon also collaborates with Validere’s enterprise and strategic customers as an executive sponsor reducing friction in solution implementations and ensuring delivery of value exceeds expectations. 


Jon has extensive experience in midstream operations and product quality management. He Initiated and grew the product quality team at Pembina Pipelines, as the Supervisor PQM. Jon also served in commercial and operational engineering roles across crude and NGL assets. 


Over the past decade Jon has found energy in the startup landscape and helping businesses grow. He is an advisor and Director of Vario Ventures, has invested in seven startups, owned and operated a technical O&G consulting firm, and was a co-founder of an on-demand skilled labour platform.


When not building Validere’s business, you can find Jon at his children’s sports games, trying to get lost in the mountains on a dirt bike, or taking on a new project from a house renovation to leaning about the world of NFT’s.

Discover how Validere can transform your business